Maxwell House: Instant Maxwell House Coffee, 1960s

Year Published: 1960s

Creator: Maxwell House D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (light upbeat music) 0:02 Announcer Fresh perked coffee aroma, 0:09 in every jar of instant Maxwell House. 0:11 The instant coffee that's real perked coffee, in a jar. 0:14 How do you know? 0:18 Smell, smells like real perked coffee. 0:19 Tastes like real perked coffee. 0:22 If you're present instant coffee 0:25 doesn't smell like real perked coffee, 0:27 how can it taste like real perked coffee? 0:29 You see, when we make instant Maxwell House, 0:33 we take the best ground coffee, then perk it, 0:35 just like you would at home. 0:39 We use a larger pot, but the result is the same, 0:41 real perked coffee, instantly. 0:44 Coffee that even smells perked right in the jar. 0:47 Why not try instant Maxwell House. 0:51 It's real perked coffee, in a jar. 0:53 From General Foods. 0:58

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