Maxwell House: Instant Maxwell House Coffee, 1960s

Year Published: 1960s

Creator: Maxwell House D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Welcome to the Taylor ranch. 0:01 We raise horses here 0:02 and our days start early with a morning ride 0:04 and a big pot of coffee. 0:06 - Coffee is important in our house. 0:09 - And it's always good too, when Ursula makes it. 0:10 - It's really the way I make it. 0:13 Let me show you. 0:15 I make it by the pot with Instant Maxwell House 0:18 using this recipe. 0:21 One teaspoon per cup, add water, cold water, 0:23 heat almost to a boil, then let it steep. 0:27 - Great coffee. You know, some men are just lucky. 0:30 - Some women are too. 0:33 Announcer Instant Maxwell House. 0:35 Now so much richer you can make it by the pot. 0:36

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