Maxwell House: Instant Maxwell House Coffee, 1960s

Year Published: 1960s

Creator: Maxwell House D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - I am so particular about my coffee, 0:01 I make it myself. Make it a new way by the pot 0:03 using Instant Maxwell House, only one with this recipe. 0:06 Use one teaspoon per cup. 0:10 (utensil clicking) 0:12 (water pouring) 0:13 Add water, cold water. 0:14 Bring all those to a boil. 0:15 Let it stew for a moment. 0:18 Now do it my way see, you'll like it. 0:20 Narrator Instant Maxwell house now is so much richer 0:24 in flavor, you can make it by the pot. 0:26 And now here's a whale of an offer. 0:28 - It is a whale, his name is Max. 0:30 Say hello Maxie. 0:33 (whale inflatable squeak) 0:35 Mum got for one dollar and a label 0:36 from a jar of Instant Maxwell House coffee. 0:39 But hurry, everyone's gonna want Maxie, 0:42 except him, he only likes to play with the jar. 0:46 See Maxie at the Instant Maxwell House whale display 0:50 at your grocer's today. 0:54 Girl Can I go play now? 0:56 (whale inflatable squeak) 0:58

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