Maxwell House: Instant Maxwell House Coffee, 1960s

Year Published: 1960s

Creator: Maxwell House D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - I am so particular about my coffee. 0:01 I make it myself, make it a new way, 0:02 by the pot using Instant Maxwell House. 0:04 Only one with this recipe, use one teaspoon per cup. 0:08 Add water, cold water, bring all those to a boil. 0:13 Let it steep for a moment. 0:17 Now do it my way, see. 0:20 You'll like it. 0:22 Narrator Instant Maxwell House, now so much richer in 0:23 flavor, you can make it by the pot. 0:26 And now here's a whale of a free offer. 0:28 - It is a whale. 0:31 His name is Maxie. 0:32 Say hello Maxie. 0:34 (whale toy squealing) 0:36 Mom got him free, she bought three jars of 0:37 Instant Maxwell House coffee. 0:40 But hurry, because everyone is gonna want Maxie. 0:42 Except him, he only likes to play with the jars. 0:45 See Maxie at the Instant Maxwell House whale display 0:50 at your grocer's today. 0:54 Can I go play now? 0:55 (whale toy squeaking) 0:58

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