Maxwell House: Instant Maxwell House Coffee, 1960s

Year Published: 1960s

Creator: Maxwell House D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - I've always liked the good things in life. 0:01 Good art, good book, good coffee. 0:03 And I'm so particular about my coffee, I make it myself. 0:06 Let me show you how. 0:10 I make it by the pot, 0:11 but using instant coffee, instant Maxwell House. 0:13 It's so much richer now 0:17 it makes a really good pot of coffee. 0:18 Only one that has this recipe. 0:20 Use one teaspoon per cup. 0:22 Add water cold water. 0:24 Bring almost to a boil. 0:27 Let it steam for a moment. 0:29 I do it my way, see! 0:31 You like it. 0:33 Narrator Instant Maxwell House coffee. 0:35 And now it's got something new, huskier flavor buds. 0:38 Flavor buds so much huskier than the original type 0:42 that spoon for spoon, there's a difference in weight 0:45 that makes a difference in flavor, richer flavor, try it. 0:48 Now more than ever, this is the one instant 0:52 rich enough to make a really good pot of coffee. 0:54 Instant Maxwell House. 0:57

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