Maxwell House: Instant Maxwell House Coffee, 1960s

Year Published: 1960s

Creator: Maxwell House D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - I've always liked the good things in life. 0:01 Good art, good book, good coffee. 0:03 And I'm so particular about my coffee, I make it myself. 0:06 Let me show you how. 0:10 I make it by the pot, but using instant coffee, 0:11 Instant Maxwell House. 0:14 It's so much richer now, 0:17 it makes a really good pot of coffee. 0:18 Only one that has this recipe. 0:21 Use one teaspoon per cup. 0:22 Add water, cold water. 0:24 Bring almost to a boil. 0:27 Let it steep for a moment. 0:29 Now do it my way, see. 0:31 You'll like it. 0:33 Announcer Instant Maxwell House Coffee. 0:35 And now it's got something new! 0:38 Huskier flavor buds crammed full of extra flavor. 0:40 Spoon for spoon, these new huskier flavor buds give you 0:44 richer tasting coffee. 0:48 Try it. 0:50 Now more than ever, this is the one instant rich enough 0:51 to make a really good pot of coffee. 0:54 Instant Maxwell House. 0:57

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