Maxwell House: Instant Maxwell House Coffee, 1960s

Year Published: 1960s

Creator: Maxwell House D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - You can always tell my place at the table 0:02 by this big old cup. 0:04 It's held a lot of good coffee in its time, 0:06 but nothing like the coffee I make now. 0:08 Let me show you how. 0:10 I make it a new way by the pot, 0:12 but using instant coffee, not just any instant, 0:14 this one, Instant Maxwell House. 0:18 It's so much richer now, 0:21 it makes a really good pot of coffee. 0:22 It's the only one with this recipe. 0:25 Use a heaping teaspoon for each cup. 0:27 Add water, cold water, heat almost to a boil, 0:30 then let it steep a moment. 0:37 My guests love it. 0:39 I think yours will too. 0:40 Narrator Instant Maxwell House, 0:43 now so much richer in flavor you can make it by the pot. 0:45 Naturally, coffee this rich tastes better made 0:49 by the cup too. 0:51 Instant Maxwell House, another fine product 0:53 of General Foods. 0:56

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