Maxwell House: Instant Maxwell House Coffee, 1960s

Year Published: 1960s

Creator: Maxwell House D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Jar (laughs) A percolator in disguise, that's me. 0:02 Instant Maxwell House, fresh, delicious perked coffee 0:08 disguised as an instant. 0:13 I've really been perked and, oop. 0:15 (cabinet doors clicking) 0:17 - Coffee coming up, girls. 0:19 Jar And what coffee. 0:21 I'm perked to perfection. 0:23 Perked rich and mellow, and then turned into an instant. 0:26 Thousands of little perks that give you fresh, 0:30 delicious, perfectly-perked coffee every time, 0:33 coffee that tastes perked because it is perked. 0:38 - Great coffee, Betty. 0:42 - You never miss! 0:44 Jar Course not. I'm Instant Maxwell House. 0:46 I'm real parked coffee, I am. 0:50 Perfectly perked from General Foods. 0:52 Don't let that jar fool you. 0:55 (percolator pieces blooping) 0:56 I'm real perked coffee!

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