Maxwell House: Instant Maxwell House Coffee, 1960s

Year Published: 1960s

Creator: Maxwell House D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Welcome to the Taylor Ranch. 0:01 We raise horses here 0:02 and our days start early with a morning ride 0:04 and a big pot of coffee. 0:06 - Coffee is important in our house. 0:09 - And it's always good too when Ursula makes it. 0:10 - It's really the way I make it. 0:13 Let me show you. 0:15 I make it by the pot with Instant Maxwell House. 0:18 It's rich enough to make a really good pot of coffee. 0:21 Only one I found that is 0:25 and the only one was this recipe. 0:26 One teaspoon per cup. (teaspoon bangs) 0:28 Add water, cold water. (water pouring) 0:30 Heat almost to a boil 0:33 then let it steep. 0:36 - Great coffee, you know, some men are just lucky. 0:37 - Some women are too. 0:40 Narrator Instant Maxwell House. 0:44 So, much richer in flavor, 0:45 you can make it by the pot. 0:47 And now, big news (tin bangs) 0:49 about the big new 14 ounce jar from Instant Maxwell House. 0:51 40 cups more than our biggest size before 0:54 and right now you get 40 cents off. 0:57

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