Maxwell House: Instant Maxwell House Coffee, 1960s

Year Published: 1960s

Creator: Maxwell House D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Announcer Now Instant Maxwell House in a brand new form. 0:01 Everything about it tells you 0:05 it tastes just like ground coffee. 0:06 Looks just like ground. 0:09 Smells just like ground. 0:11 Feels just like ground coffee. 0:15 Everything about new Instant Maxwell House tells you... 0:18 - It tastes just like ground coffee. 0:21 Announcer Amazing new flavor buds. 0:24 Not a pale powder. 0:27 And it brews up just like ground. 0:29 Everything about new Instant Maxwell House tells you... 0:33 - It tastes just like ground coffee. 0:36 Announcer It looks, smells, 0:39 and even sounds just like ground coffee. 0:43 - Everything about new Instant Maxwell House 0:48 tells you it tastes just like ground coffee. 0:50 Announcer Brand new Instant Maxwell House coffee 0:53 from General Foods. 0:55 (upbeat music) 0:57

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