Maxwell House: Instant Maxwell House Coffee, 1960s

Year Published: 1960s

Creator: Maxwell House D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (knocking) 0:00 - I'm your Instant Money Man. 0:01 - You are. 0:02 If you have a jar of instant Maxwell House coffee 0:03 or IMH written on a piece of paper, 0:06 I'll give you a $10. 0:08 If you have a certificate like this from your grocer, 0:09 I'll give you another 10. 0:12 - Here's your jar. 0:14 - And here's my certificate. 0:15 - And here's your check for $20. 0:16 Announcer Get your free certificate 0:18 at the instant Maxwell House display at your grocers. 0:20 Be ready for the Instant Money Man. 0:23 He's calling on homes in your area right now. 0:25

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John W. Hartman Center for Sales Advertising & Marketing History

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