Maxwell House: Instant Maxwell House Coffee, 1960s

Year Published: 1960s

Creator: Maxwell House D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - $20? 0:00 - From Instant Maxwell House. 0:02 Here I'll show you. 0:03 See the Instant Money Man is giving away-- 0:05 - Oh Instant Money Man. 0:06 - Yes, he's giving away $10 and $20. 0:08 (door bell ringing) 0:11 - Oh, be right back. 0:12 - Okay. 0:13 - He's in your area now calling on homes all over town. 0:14 - I'm the Instant Money Man. 0:18 - Suzy, it's the Instant Money Man, he's here. 0:19 - Ladies, if you have a jar of Instant Maxwell House coffee 0:21 or IMH written on a piece of paper, I'll give you $10 0:24 and if you have a certificate like this from your grocer, 0:28 I'll make that $20. 0:31 - Here's your jar. 0:33 - That's worth $10 0:34 - And here's the certificate I got at the store. 0:35 - Another 10. 0:37 And here's your check for $20. 0:38 - Oh, thank you. 0:41 - $20! 0:41 - Hey! 0:42 - Get your free certificate at 0:43 the Instant Maxwell House display. 0:45 Now at your grocer's. 0:47 Be ready for the Instant Money Man. 0:48 He's in your area now, calling on homes all over town. 0:50 Your house could be next. 0:55 (car driving) 0:57

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John W. Hartman Center for Sales Advertising & Marketing History

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