Maxwell House: Instant Maxwell House Coffee, 1960s

Year Published: 1960s

Creator: Maxwell House D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Perfect dinner, Al. 0:01 - Absolutely delicious. 0:03 - My compliments, yes. 0:05 - Things are going great, hon, is the coffee ready? 0:08 Instant coffee? 0:11 Instant coffee, you must be kidding? 0:14 You'll spoil everything! 0:15 - Don't be silly. 0:17 It's not just an instant, it's Instant Maxwell House. 0:18 - But all our guests! 0:21 - Relax, this is the only coffee I've found 0:23 that everyone seems to like. 0:25 It's so much richer. 0:27 - But Roger's out there, 0:28 and you know how fussy he is about coffee. 0:29 - And I'm not fussy? 0:31 - Oh hon, of course, but- 0:32 - If I could serve something better, 0:33 don't you think I would? 0:34 - Sure but I did- 0:35 - Now no more buts, now you just go back in there 0:36 and tell a joke or something, all right? 0:39 - Everything all right, Roger? 0:43 - Let me tell you something 0:44 about this coffee of yours, young fella. 0:46 It's delicious. Hit me again! 0:49 Narrator Instant Maxwell House, 0:52 smooth rich coffee from General Foods. 0:53 The one instant good enough to serve your guests. 0:57

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