Maxwell House: Instant Maxwell House Coffee, 1960s

Year Published: 1960s

Creator: Maxwell House D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (heels clicking) 0:02 (groceries dropping) 0:06 - What I need is a good cup of coffee. 0:09 (upbeat music) 0:12 Narrator You know the feeling you want a cup of coffee, 0:16 nice and hot. 0:19 You want it so bad you can almost taste it. 0:20 And if you're like 25 million other Americans 0:25 the way you want it to taste 0:28 is like instant Maxwell House. 0:30 (mellow jazz music) 0:33 Just as good as you imagined. 0:37 Rich, smooth, mellow. 0:40 Next time you feel like a nice, relaxing cup of coffee. 0:45 Why not try it? 0:49 Instant Maxwell House, delicious coffee from General Foods. 0:51 It's probably just what you had in mind. 0:56

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