Maxwell House: Instant Maxwell House Coffee, 1960s

Year Published: 1960s

Creator: Maxwell House D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (xylophone music) 0:01 Announcer Stop those coffee beans 0:03 right now while they're fresh from the roaster, still warm, 0:05 for this is the moment of wonderful warm bean flavor 0:10 now captured for you by new Instant Maxwell House. 0:14 Warm bean flavor, 0:18 because it's made from coffee beans 0:20 still warm from roasting. 0:21 It's the freshest taste in coffee yet. 0:23 You know, once coffee beans come out of the roaster, 0:26 air starts stealing flavor. 0:29 Cold beans lose flavor, 0:31 but with new Instant Maxwell House, 0:34 as soon as the beans come fresh hot from the roaster, 0:36 they're made into new, fresher-flavored ones 0:38 that deliver warm bean flavor instantly to you. 0:41 Be sure your coffee is the coffee with that wonderful, 0:45 warm bean flavor. 0:48 (jazzy music) 0:50 Reach for new Instant Maxwell House 0:51 in the jar with a stars on top. 0:53 (jazzy music) 0:56

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