Maxwell House: Instant Maxwell House Coffee, 1960s

Year Published: 1960s

Creator: Maxwell House D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Announcer Wait! 0:01 What's that wonderful smell? 0:02 (wondrous music) 0:04 Ah, coffee beans roasting, 0:06 still warm. 0:09 (wondrous music) 0:10 Stop right there. Now they've caught that moment, 0:11 that warm bean flavor in new "Instant Maxwell House." 0:15 Warm bean flavor because it's made from coffee beans 0:19 still warm from roasting. 0:22 It's the freshest taste in coffee yet. 0:24 You know, once coffee beans come out of the roaster, 0:27 air starts stealing flavor. 0:30 Cold beans lose flavor. 0:32 But with new "Instant Maxwell House," 0:35 as soon as the beans come fresh hot from the roaster, 0:37 they're made into new fresher flavor buds 0:40 that deliver warm bean flavor instantly to you. 0:42 Get the coffee made from warm beans. 0:46 Get new "Instant Maxwell House" 0:49 in the jar with the stars on top. 0:50 The coffee with that warm bean flavor. 0:53

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