Maxwell House: Instant Maxwell House Coffee, 1960s

Year Published: 1960s

Creator: Maxwell House D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - There's a new coffee in this jar, 0:00 and it's actually percolated. 0:02 This is Rex Marshall with news for you 0:04 about a great new coffee. 0:06 It's Instant Maxwell House, 0:08 and the news is it's percolated, brewed. 0:10 That's right, here's an instant coffee 0:13 that's percolated just the way you 0:15 would perk coffee at home. 0:16 But new Instant Maxwell House percolates it for you 0:18 in their own coffee kitchens. 0:20 What's more, new Instant Maxwell House 0:22 is percolated from coffee beans at just the right moment, 0:24 fresh from the roasters, still warm, 0:28 at that moment of perfect freshness and flavor. 0:30 The result, new flavor buds that are fresher. 0:34 So that's why new Instant Maxwell House 0:37 is even fresher than you can brew at home. 0:39 Remember, for the freshest tasting coffee you can buy, 0:44 reach for the new coffee that's brewed from beans 0:47 still warm from roasting. 0:50 Reach for the jar with the stars on top, 0:52 new Instant Maxwell House. 0:54

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