Maxwell House: Instant Maxwell House Coffee, 1960s

Year Published: 1960s

Creator: Maxwell House D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Hello, this is Rex Marshall. 0:01 And this gold star means that there's a great new coffee 0:03 made from beans that are still warm. 0:06 That's the difference. 0:09 They're still warm from roasting. 0:10 And it's the freshest tasting coffee you can buy. 0:12 New Instant Maxwell House. 0:15 Yes, new Instant Maxwell House is freshest tasting 0:17 because it's brewed from beans still warm from roasting. 0:20 You know, when coffee beans are still warm, 0:24 fresh from the roaster, 0:27 oh boy, that is a moment of perfect flavor and freshness. 0:29 And new Instant Maxwell House captures that moment for you 0:34 by percolating, actually, brewing the beans 0:37 when they're still warm. 0:39 The result, new flavor buds that are fresher. 0:41 Try this new coffee brewed from beans 0:44 still warm from roasting. 0:47 Why, it's even fresher than the coffee 0:49 you could brew at home. 0:50 So, reach for the new coffee in the jar 0:52 with the new gold star. 0:54 That's new Instant Maxwell House. 0:56

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