Maxwell House: Instant Maxwell House Coffee, 1960s

Year Published: 1960s

Creator: Maxwell House D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Narrator These coffee beans are cold. 0:00 These beans are still warm. 0:02 Any old coffee, new coffee 0:04 brewed from beans, still warm. 0:07 New instant Maxwell House. 0:09 The freshest tasting coffee you can buy 0:11 because it's brewed from beans still warm from roasting. 0:14 When coffee beans are still warm, fresh from the roaster, 0:17 this is the moment. 0:21 The moment of perfect freshness, of perfect flavor. 0:22 Now in the instant Maxwell House coffee kitchens, 0:26 that moment is captured for you 0:28 When new instant Maxwell House is brewed, 0:31 actually percolated from coffee beans 0:33 when they're still warm from roasting, 0:35 the result: new fresher flavor buds 0:38 and that means a new coffee that's even fresher 0:41 than you could ever brew at home. 0:43 Coffee brewed from beans, still warm from roasting. 0:45 Wouldn't you like your coffee to be that fresh? 0:49 Then reach for the fresh new coffee 0:51 in the jar with the stars on top, new instant Maxwell House. 0:53

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