Maxwell House: Instant Maxwell House Coffee, 1960s

Transcription: - Good coffee. 0:06 Woman What, dear? 0:08 - The coffee, I said it's good. 0:09 - I think so. 0:11 And it's something new. 0:12 - Oh? 0:14 - New instant Maxwell House. 0:15 - Instant Maxwell House? 0:17 - Mm-hm, and the beans are still warm. 0:18 - The beans are still what? 0:21 - The beans are still warm from roasting. 0:23 - What beans? 0:26 - The coffee beans they use to make 0:27 the new instant Maxwell House. 0:29 Man So? 0:31 - So that's what makes it taste so fresh. 0:32 Do you ever smell coffee beans right after they're roasted? 0:35 - Yeah. 0:38 - Well that's when they brew the new instant Maxwell House, 0:39 right after the beans are roasted, 0:42 right while they're still warm, eh?. 0:44 - Say, this coffee is good. 0:47 We got any more? 0:49 (woman groaning) 0:51 Narrator Try the new instant Maxwell House, 0:53 the coffee brewed from beans still warm from roasting. 0:55