Maxwell House: Instant Maxwell House Coffee, 1960s

Year Published: 1960s

Creator: Maxwell House D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Hello, this is Rex Marshall 0:02 and this is a great new coffee 0:04 made from beans that are still warm. 0:06 That's the difference. 0:09 They're still warm from roasting 0:10 and it's the freshest tasting coffee 0:12 you can buy. New Instant Maxwell House. 0:14 Yes, new Instant Maxwell House is freshest tasting 0:17 because it's brewed from beans still warm from roasting. 0:20 You know, when coffee beans are still warm, 0:24 fresh from the roaster, 0:27 oh boy. That is the moment of perfect flavor and freshness. 0:29 And new Instant Maxwell House captures that moment for you 0:33 by percolating, actually brewing the beans 0:36 when they're still warm. The result? 0:39 New flavor buds that are fresher. 0:42 So, try the new coffee 0:45 brewed from beans still warm from roasting. 0:46 Why, it's even fresher than you could brew at home. 0:50 So, reach for the new coffee 0:53 in the jar with the stars on top. 0:54 The new Instant Maxwell House. 0:57

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