Maxwell House: Instant Maxwell House Coffee, 1960s

Year Published: 1960s

Creator: Maxwell House D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - (gasps) I'm out of coffee! 0:02 - You're out of coffee? (cries) 0:04 Announcer What a time to run out, but why run out? 0:07 Get new giant size Instant Maxwell House. 0:10 Dozens of extra cups of warm bean flavor. 0:12 New giant size Instant Maxwell House. 0:15 You won't have to run out again. 0:17

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John W. Hartman Center for Sales Advertising & Marketing History

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