Maxwell House: Instant Maxwell House Coffee, 1960s

Year Published: 1960s

Creator: Maxwell House D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (narrator laughing) 0:03 Narrator A percolator in disguise, 0:05 that's me. 0:07 Instant Maxwell House, 0:08 fresh, delicious perked coffee disguised as an instant. 0:11 I've really been perking. 0:15 Oops. 0:17 (electronic chirping) - Coffee coming up girls! 0:19 Narrator And what coffee! 0:21 I am perked to perfection. 0:23 Perked rich and mellow and then turned into an instant. 0:26 Thousands of little perks that give you 0:30 fresh, 0:33 delicious, 0:34 perfectly perked coffee 0:35 (liquid burbling) every time. 0:36 Coffee that tastes perked because it is perked. 0:38 - Great coffee, Betty. 0:42 - You never miss! 0:44 Narrator Course not. 0:46 I am Instant Maxwell House. 0:47 I'm real perked coffee, 0:50 I am perfectly perked. 0:52 From General Foods. 0:54 Don't let the jar fool you. 0:55 (electronic chirping) 0:56 I'm real perked coffee!

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