Maxwell House: Instant Maxwell House Coffee, 1960s

Year Published: 1960s

Creator: Maxwell House D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Welcome to the Taylor Ranch. 0:01 We raised horses here and our days start early 0:02 with a morning ride and a big pot of coffee. 0:05 - Coffee is important in our house. 0:09 - And it's always good, too, when Ursula makes it. 0:10 - It's really the way I make it. 0:13 Let me show you. 0:15 I make it by the pot with instant Maxwell House 0:18 using this recipe. 0:21 One teaspoon per cup. 0:23 Add water, cold water. 0:25 Heat almost to a boil, then let it steep. 0:27 - Great coffee. 0:30 You know, some men are just lucky. 0:31 - So women are, too. 0:33 Narrator Instant Maxwell House. 0:35 So much richer, you can make it by the pot. 0:36 And right now, if you'll buy the coffee, 0:39 we'll give you the pot free. 0:41 This newly designed coffee maker, 0:44 made of heatproof Corning glass, 0:45 with a new pouring spout to make serving easier. 0:48 It comes ready packed with 10 ounces 0:51 of instant Maxwell House coffee. 0:53 Buy the coffee, get the coffee maker free. 0:55

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