Maxwell House: Instant Maxwell House Coffee, 1950s

Year Published: 1950s

Creator: Maxwell House D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - I've always liked the good things in life. 0:02 Good art. 0:04 Good book. 0:05 Good coffee. 0:07 I'm so particular about my coffee. 0:09 Our cook says make it yourself. 0:11 And so I do, let me show you how. 0:13 I make it a new way 0:16 by the pot using instant coffee, not any instant. 0:17 This one, Instant Maxwell House. 0:21 So much richer now it makes a really good pot of coffee. 0:24 Only one that has this recipe. 0:28 Use a heaping teaspoon for each cup. 0:30 Add water, cold water, and then heat, almost to a boil 0:32 and let it steep a while to bring out all its flavor. 0:38 I do it my way. 0:41 See, you'll like it. 0:42 Narrator Instant Maxwell House now so much richer. 0:46 You can make it by the pot. 0:49 Naturally coffee this rich tastes better made 0:51 by the cup too. 0:54 Instant Maxwell House, 0:55 another fine product of General Foods. 0:57

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