Maxwell House: Instant Maxwell House Coffee, 1950s

Year Published: 1950s

Creator: Maxwell House D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Bullseye. 0:02 I'm Rex Marshall and we're getting ready 0:04 for a gathering here in the game room. 0:05 Of course, a little later on, 0:07 we'll take time out for refreshments. 0:08 And naturally in our house, 0:10 that always means coffee. 0:12 Instant Maxwell House, the amazing coffee discovery. 0:14 Amazing because here in this jar, 0:17 you get real coffee in a revolutionary new form. 0:19 Look. 0:23 It's not a powder, not a grind either 0:24 but millions of tiny hollow flavor buds of real coffee. 0:27 Ready to burst instantly into that 0:31 wonderful, good to the last drop flavor 0:33 the moment you add hot water. 0:35 I can tell you that is real coffee. 0:37 As delicious as the best you've ever brewed. 0:41 So whenever you serve coffee, 0:46 mealtime, party time, anytime 0:48 serve the coffee that's good to the last drop 0:51 from this jar with the stars on top. 0:53 Instant Maxwell House, the amazing coffee discovery. 0:56

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