Maxwell House: Instant Maxwell House Coffee, 1950s

Year Published: 1950s

Creator: Maxwell House D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Hello there. I'm Rex Marshall. 0:01 We're getting ready for meal time. 0:03 And as you well know, there's nothing that tops off a meal 0:04 like a wonderfully rich, full flavored cup of coffee, 0:07 like Instant Maxwell House. The amazing coffee discovery. 0:10 Delicious and truly amazing, 0:15 because here is real coffee in a revolutionary new form. 0:17 Look, it's not a powder, not a grind, 0:22 but millions of tiny hollow flavor buds of real coffee. 0:24 Ready to burst instantly into that wonderful, 0:28 good to the last drop flavor the moment you add hot water. 0:31 Believe me, that is real coffee. 0:35 As delicious as the best you've ever brewed. 0:38 Yes, sir. Instant Maxwell House 0:42 is a real treat at mealtimes. 0:45 In fact, it's a real treat anytime. 0:47 So remember, for coffee that's good to the very last drop, 0:49 always reach for the jar with the stars on top. 0:52 Instant Maxwell House. 0:55 The amazing coffee discovery. 0:57

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