Maxwell House: Instant Maxwell House Coffee, 1950s

Year Published: 1950s

Creator: Maxwell House D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (cheerful music) 0:01 ♪ You get a cup and-a-half of flavor ♪ 0:04 ♪ A cup and-a-half of flavor ♪ 0:06 ♪ A cup and-a-half of flavor ♪ 0:08 ♪ In every cup of Instant Maxwell House ♪ 0:10 (cheerful music) 0:14 - All right, why is there so much more flavor 0:23 in a cup of Instant Maxwell House? 0:26 Narrator Because this coffee is made from beans 0:30 fresh-hot from the roasting oven, 0:32 when they're bursting with rich coffee flavor. 0:35 Imagine this flavor in your cup, 0:39 the flavor of coffee beans fresh-hot from roasting. 0:41 Now, Instant Maxwell House captures it for you 0:44 in this beautiful, new, flavor-tight jar, 0:47 so that when you pick out Instant Maxwell House, 0:49 ♪ You get a cup and-a-half of flavor ♪ 0:52 ♪ In every cup of Instant Maxwell House ♪ 0:54

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