Maxwell House: Instant Maxwell House Coffee, 1950s

Year Published: 1950s

Creator: Maxwell House D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Announcer Everywhere in the USA, 0:01 people like the new Instant Maxwell House. 0:04 ♪ It's the most happy favor ♪ 0:08 ♪ Deep and hearty flavor ♪ 0:10 ♪ It's the most happy flavor in the USA ♪ 0:11 ♪ Instant Maxwell House, new Instant Maxwell House ♪ 0:16 ♪ The most happy flavor in the USA ♪ 0:20 Announcer Here's the secret 0:23 behind this great new flavor. 0:24 Those famous Flavor Buds of real coffee are now bursting 0:26 with new fresh-roast flavor. 0:30 (harp playing) 0:32 Flavor you can smell in the new, fresh-roasted aroma, 0:34 see in the deeper, darker color. 0:37 Here's new body, new strength. 0:40 The hardiest, most happy flavor in coffee today. 0:42 ♪ For coffee that's good to the very last drop ♪ 0:46 ♪ Reach for the jar with the stars on top ♪ 0:49 ♪ The most happy flavor in the USA ♪ 0:51 Announcer The new Instant Maxwell House. 0:55

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