Maxwell House: Instant Maxwell House Coffee, 1950s

Year Published: 1950s

Creator: Maxwell House D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Crowd Wow, save now. 0:01 (jar hitting table) 0:04 Narrator 10 cents off the large jar 0:04 of Instant Maxwell House. 0:06 To introduce- 0:07 Crowd The new coffee miracle from flavor buds. 0:08 Take a deep, deep breath of that deep, deep aroma. 0:11 Narrator It's yours only in Instant Maxwell House. 0:16 No powdered coffee has it, no ground coffee has it, 0:18 only this revolutionary new form of coffee 0:21 can bring you aroma like this. 0:24 A new, fresh-roasted aroma, 0:26 that's actually part and parcel 0:28 of these miracle flavor buds, 0:30 millions of tiny flavor buds of real coffee, 0:32 ready to burst instantly 0:35 into that famous Maxwell House flavor. 0:37 Coffee never tasted this good before. 0:39 (Crowd humming with delight) 0:42 Crowd Wow. How that new aroma 0:43 enriches that flavor bud flavor. 0:46 Narrator So reach for the jar with a stars on top, 0:49 Instant Maxwell House, 0:51 now at special get-acquainted prices. 0:53 Crowd Wow, save now. 0:56

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