Maxwell House: Instant Maxwell House Coffee, 1950s

Year Published: 1950s

Creator: Maxwell House D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Here's the one coffee that's really different, 0:01 Instant Maxwell house. 0:03 The amazing coffee discovery. 0:04 Look, it's not a powder, not a grind, 0:07 but millions of tiny hollow flavor buds of real coffee, 0:10 ready to burst instantly into that wonderful 0:13 good to the last drop flavor. 0:16 Instant Maxwell house. 0:18 (static sound) 0:20

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John W. Hartman Center for Sales Advertising & Marketing History

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