Maxwell House: Instant Maxwell House Coffee, 1950s-1960s

Year Published: 1950s to 1960s

Creator: Maxwell House D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - I've always liked good things in life. 0:02 Good art, good book, good coffee. 0:04 I'm so particular about my coffee. 0:09 Our cook says, make it yourself and so I do. 0:11 Let me show you how. 0:15 I make it a new way by the pot 0:16 using instant coffee, not any instant. 0:18 This one, Instant Maxwell House so much richer now 0:21 it makes a really good pot of coffee. 0:25 Only one that has this recipe. 0:28 Use a heaping teaspoon for each cup, 0:30 add water, cold water 0:32 and then heat almost to a boil. 0:35 And let it steep a while to bring out all its flavor. 0:38 I do it my way, see. 0:41 You like it (laughs). 0:44 Presenter Instant Maxwell House now so much richer, 0:46 you can make it by the pot. 0:49 Naturally coffee this rich tastes better 0:51 made by the cup too. 0:53 Instant Maxwell House, 0:55 another fine product of General Foods. 0:57

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