Maxwell House: Instant Maxwell House Coffee, 1950s-1960s

Year Published: 1950s to 1960s

Creator: Maxwell House D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (whimsical music) 0:01 Announcer A new coffee. 0:03 (whimsical music) 0:05 New Instant Maxwell House with warm bean flavor. 0:05 Warm bean flavor? 0:09 Warm bean flavor. 0:11 The freshest taste in coffee yet, 0:13 new Instant Maxwell House. 0:15 Warm beam flavor because it's made 0:18 from coffee beans still warm from roasting. 0:20 It's the freshest taste in coffee yet. 0:22 You know, once coffee beans come out 0:26 of the roaster, air starts stealing flavor. 0:27 Cold beans lose flavor but with new instant Maxwell House 0:30 as soon as the beans come fresh, hot from the roaster 0:34 (lively music) they're made it a new, fresher flavor buds 0:37 that deliver warm bean flavor instantly to you. 0:40 So get the coffee with that warm bean flavor. 0:44 Warm bean flavor (lively music) 0:48 Reach for the new instant Maxwell House. 0:50 (whimsical chiming) in the jar with the stars on top. 0:53 (lively music) 0:55

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