Maxwell House: Instant Maxwell House Coffee, 1950s-1960s

Year Published: 1950s to 1960s

Creator: Maxwell House D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Hi there, this is Rex Marshall 0:01 speaking for Instant Maxwell House, 0:03 the amazing coffee discovery. 0:05 Now you can see for yourself just how amazing it is. 0:07 See it's not a powder, not a grind either, 0:10 but millions of tiny hollow flavor buds of real coffee. 0:13 Ready to burst instantly 0:16 into that wonderful good to the last drop flavor. 0:17 So for truly delicious coffee, 0:20 be sure to get this jar with the stars on top. 0:22 Instant Maxwell House, the amazing coffee discovery. 0:25

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John W. Hartman Center for Sales Advertising & Marketing History

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