Maxwell House: Instant Maxwell House Coffee, 1950s-1960s

Year Published: 1950s to 1960s

Creator: Maxwell House D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (gentle music) 0:01 Announcer When does coffee taste best to you? 0:02 That first cup in the morning, 0:05 that sociable cup with friends, 0:08 or the one you linger over in the evening? 0:10 No matter when coffee tastes best, 0:13 now Instant Maxwell House makes it taste better 0:16 with a great new, fresher flavor, 0:19 the flavor of coffee beans still warm from roasting. 0:21 Coffee beans fresh hot from the roaster. 0:27 This is the moment when coffee beans are their freshest, 0:30 bursting with full, rich flavor. 0:33 Now we've caught this taste, 0:36 the flavor of coffee beans still warm from roasting 0:38 in the new Instant Maxwell House. 0:42 Now the freshest tasting coffee, 0:45 because it's made from coffee beans 0:47 as soon as they come fresh hot from the roaster. 0:49 Reach for new Instant Maxwell House 0:53 in the jar with a stars on top. 0:55

1 user has this film:
John W. Hartman Center for Sales Advertising & Marketing History

Related films:

Original permalink · Record added: 2025-04-22 23:35:23