Maxwell House: Instant Maxwell House Coffee, 1950s-1960s

Year Published: 1950s to 1960s

Creator: Maxwell House D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Announcer Ah, coffee beans still warm from roasting. 0:00 (stars twinkling) 0:04 Stop right there. Now, that moment of warm bean flavor is captured for you 0:06 in new Instant Maxwell House. 0:09 Taste the coffee with that wonderful, warm bean flavor. 0:12 Get new Instant Maxwell House. 0:15

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John W. Hartman Center for Sales Advertising & Marketing History

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