Maxwell House: Instant Maxwell House Coffee, 1950s-1960s

Year Published: 1950s to 1960s

Creator: Maxwell House D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Close your eyes a minute. 0:02 Now, think of coffee beans roasting. 0:05 Still warm, smoking hot, right out of a roaster. 0:09 This is the moment of perfect freshness, 0:14 of wonderful warm bean flavor. 0:17 At last, this warm bean flavor has been captured for you 0:20 in the new Instant Maxwell House. 0:24 Warm flavor because it's made from coffee beans 0:26 still warm from roasting. 0:28 Look at the deep, rich color of coffee beans 0:31 right after roasting. 0:33 Fresh, hot and fragrant. 0:35 Instant Maxwell House takes coffee beans 0:37 just like these, smoking hot from the roaster, 0:40 and makes them into new fresher flavor buds 0:43 that deliver warm bean flavor instantly to you. 0:46 It's the freshest taste in coffee yet. 0:49 So for that wonderful warm bean flavor 0:52 reach for the jar with the stars on top. 0:55 New Instant Maxwell House. 0:57

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