Maxwell House: Instant Maxwell House Coffee, 1950s-1960s

Year Published: 1950s to 1960s

Creator: Maxwell House D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Stop those coffee beans right now, 0:03 while they're fresh from the roaster, still warm. 0:06 For this is the moment of wonderful warm bean flavor 0:10 now captured for you by a new instant Maxwell House. 0:14 Warm bean flavor because it's made from coffee beans 0:18 still warm from roasting. 0:21 It's the freshest taste in coffee yet. 0:23 You know once coffee beans come out of the roaster 0:26 air starts stealing flavor. 0:29 Cold beans lose flavor. 0:31 But with new instant Maxwell House, 0:34 as soon as the beans come fresh, hot from the roasters 0:36 they're made into new pressure flavored buds 0:38 that deliver warm bean flavor instantly to you. 0:41 Be sure your coffee is the coffee 0:44 with that wonderful, warm bean flavor. 0:47 New instant Maxwell House. 0:51 Now in the big, giant size jar. 0:53

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