Maxwell House: Instant Maxwell House Coffee, 1950s-1960s

Year Published: 1950s to 1960s

Creator: Maxwell House D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (jazz music) 0:01 Narrator A new coffee. 0:04 New Instant Maxwell House, 0:06 with warm bean flavor. 0:07 Warm bean flavor, 0:09 warm bean flavor. 0:11 The freshest taste in coffee yet. 0:13 New Instant Maxwell House. 0:15 Warm bean flavor because it's made from coffee beans 0:18 still warm from roasting. 0:21 It's the freshest taste in coffee yet. 0:23 You know, once coffee beans come out of the roaster 0:26 air starts stealing flavor. 0:28 Cold beans lose flavor. 0:30 But with New Instant Maxwell House, 0:33 as soon as the beans come fresh, hot from the roaster, 0:35 they're made into new fresher flavor buds, 0:38 that deliver warm bean flavor instantly to you. 0:41 So get the coffee with that warm bean flavor. 0:44 Warm bean flavor. 0:48 Reach for the New Instant Maxwell House, 0:51 in the jar with the stars on top. 0:54 (jazz music ends) 0:56

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