Maxwell House: Instant Maxwell House Coffee, 1950s-1960s

Year Published: 1950s to 1960s

Creator: Maxwell House D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Announcer Now, think of coffee beans roasting. 0:00 (lively music) 0:04 Still warm, smoking hot, right out of the roaster. 0:06 This is the moment of perfect freshness, 0:11 of wonderful, warm bean flavor. 0:13 At last, this warm bean flavor has been captured for you 0:17 in the new Instant Maxwell House. 0:20 Warm bean flavor because it's made from coffee beans 0:22 still warm from roasting. 0:25 You know, once coffee beans come out of the roaster, 0:27 air starts stealing flavor, 0:30 cold beans lose flavor. 0:32 But with new Instant Maxwell House, 0:35 as soon as the beans come fresh, hot from the roasters, 0:37 they're made into new, fresher flavor buds 0:39 that deliver warm bean flavor instantly to you. 0:42 It's the freshest tasting coffee yet. 0:46 And now you can get the coffee with that warm bean flavor 0:48 in a really big jar. 0:51 Get the new giant-size Instant Maxwell House. 0:53

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