Maxwell House: Instant Maxwell House Coffee, 1950s-1960s

Year Published: 1950s to 1960s

Creator: Maxwell House D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (spoon clanking) 0:01 - Oh, I'm out of coffee. 0:02 Announcer Not again. 0:05 But why keep running out? 0:06 Now, there's new giant size Instant Maxwell House. 0:08 And in every giant size jar, 0:11 you get dozens and dozens of extra cups 0:13 of the coffee that's brewed from beans 0:16 still warm from roasting. 0:18 You get 10 full ounces of the coffee 0:21 that's actually percolated for you, 0:23 right in Maxwell House's own coffee kitchens. 0:26 Freshly brewed coffee from which new Instant Maxwell House 0:28 has created a new kind of Flavor Buds. 0:32 Fresher, the very essence of the percolated coffee itself. 0:35 You just can't get fresher-tasting coffee 0:39 than the new Instant Maxwell House. 0:43 And now you can buy it by the giant, 0:45 which means you can buy more fresh coffee 0:47 brewed from beans still warm from roasting. 0:50 Save money too. 0:53 New Instant Maxwell House. 0:54 You won't have to run out again 0:56 when you buy it by the giant. 0:58

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