Maxwell House: Instant Maxwell House Coffee, 1950s-1960s

Year Published: 1950s to 1960s

Creator: Maxwell House D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (lively music) 0:01 Voiceover Coffee beans, fresh, hot 0:07 from the roaster, still warm. 0:08 Now we've caught this taste, 0:11 the flavor of coffee beans still warm from roasting 0:13 in new Instant Maxwell House. 0:17 It's the freshest tasting coffee yet. 0:19 You see, the moment coffee beans come fresh, hot 0:23 from the roaster, 0:25 they're are at their freshest, 0:26 bursting with full rich flavor. 0:28 Quickly to capture this taste, 0:30 they're made into new fresher flavor pods 0:32 that deliver that cool, rich, warm bean flavor 0:35 instantly to you. 0:38 So, for the freshest tasting coffee yet, 0:40 try new Instant Maxwell House 0:43 with a flavor of coffee beans still warm from roasting. 0:45 And now there's a new giant-sized Instant Maxwell House 0:48 that gives you dozens and dozens of extra cups. 0:51 So why run out? 0:54 Get new giant-sized Instant Maxwell House. 0:55 (lively music) 0:58

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