Maxwell House: Instant Maxwell House Coffee, 1950s-1960s

Year Published: 1950s to 1960s

Creator: Maxwell House D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Narrator When does coffee taste best to you? 0:02 That first cup in the morning? 0:05 That sociable cup with friends? 0:08 Or the one you linger over in the evening? 0:10 No matter when coffee tastes best, 0:13 now instant Maxwell House makes it taste better 0:16 with a great new, fresher flavor. 0:19 The flavor of coffee beans still warm from roasting. 0:21 Coffee beans fresh hot from the roaster. 0:27 This is the moment when coffee beans are at their freshest 0:30 bursting with full, rich flavor. 0:33 Now we've caught this taste, 0:36 the flavor of coffee beans still warm from roasting 0:38 in new instant Maxwell House. 0:42 Now the freshest tasting coffee, 0:45 because it's made from coffee beans 0:47 as soon as they come fresh, hot from the roaster. 0:49 Reach for new instant Maxwell House 0:53 in the jar with the stars on top. 0:56

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