Maxwell House: Instant Maxwell House Coffee, 1950s-1960s

Year Published: 1950s to 1960s

Creator: Maxwell House D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Narrator Close your eyes a minute. 0:01 Now, think of coffee beans roasting. 0:03 (lively music plays) 0:06 Still warm, smoking hot right out of the roaster. 0:08 This is the moment of perfect freshness, 0:13 of wonderful warm bean flavor. 0:16 At last, this warm bean flavor has been captured for you 0:19 in the new Instant Maxwell House. 0:23 Warm bean flavor because it's made from coffee beans 0:25 still warm from roasting. 0:28 Look at the deep rich color of coffee beans 0:30 right after roasting. 0:33 Fresh, hot, and fragrant. 0:34 Instant Maxwell House takes coffee beans just like these. 0:37 Smoking hot from the roaster, 0:40 and makes them into new fresher flavor buds 0:43 that deliver warm bean flavor instantly to you. 0:45 It's the freshest taste in coffee yet. 0:49 So for that wonderful warm bean flavor, 0:51 reach for the jar with the stars on top. 0:54 New Instant Maxwell House. 0:57 (abrupt sound effect plays) 0:59

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