Maxwell House: Instant Maxwell House Coffee, 1950s-1960s

Genre: Commercial

Year Published: 1950s to 1960s

Creator: Maxwell House D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Announcer Coffee beans, fresh hot from the roaster. 0:03 You can taste this warm bean flavor 0:05 in new instant Maxwell House. 0:08 You see when beans get cold, they lose flavor. 0:10 But new instant Maxwell House is made from beans 0:13 still warm from roasting that gives 0:15 you that fresher warm bean flavor. 0:17 New instant Maxwell House. 0:19


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John W. Hartman Center for Sales Advertising & Marketing History


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