Maxwell House: Instant Maxwell House Coffee, 1950s

Year Published: 1950s

Creator: Maxwell House D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Group Now a new coffee miracle from flavor buds! 0:01 Take a deep, deep breath of that deep, deep aroma. 0:05 Mm! 0:10 Wow! 0:11 How that new aroma enriches that flavor bud flavor! 0:12 Announcer It's yours only in Instant Maxwell House. 0:16 No powdered coffee has it. 0:19 No ground coffee has it. 0:21 Only this revolutionary new form of coffee 0:22 can bring you aroma like this, a new fresh-roasted aroma 0:25 that's actually part and parcel 0:30 of these miracle flavor buds, 0:31 millions of tiny flavor buds of real coffee 0:34 ready to burst instantly 0:37 into that famous Maxwell House flavor. 0:39 Coffee never tasted this good before! 0:41 Group And wow! 0:44 How that new aroma enriches that flavor bud flavor! 0:46 For coffee that's good to the very last drop, 0:51 reach for the jar with the stars on top: 0:53 Instant Maxwell House! 0:56

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