Maxwell House: Instant Maxwell House Coffee, 1950s

Year Published: 1950s

Creator: Maxwell House D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Narrator You can tell from that very first sip 0:01 what a wonderful difference. 0:05 Woman Difference, difference. 0:07 Narrator That flavor bud flavor makes. 0:08 And only one coffee has it. 0:11 Instant Maxwell House, 0:13 you can see the difference even before you taste it. 0:14 Look. 0:17 This amazing coffee discovery 0:18 is not a powder, not a grind, 0:20 but millions of tiny flavor buds 0:22 of real coffee, 0:24 ready to burst instantly into that famous 0:26 Maxwell House flavor. 0:29 No coffee in any cup ever tasted so good before. 0:31 Nothing else is just as good. 0:35 That's why today, more people buy instant Maxwell House 0:37 than any other coffee of any kind. 0:41 So for coffee that's good to the very last drop, 0:44 reach for the jar with the stars on top. 0:47 Instant Maxwell House. 0:50 Woman What a wonderful difference. 0:52 Narrator Difference, difference. 0:54 Woman That flavor bud flavor makes. 0:56 Narrator Have yourself a cup. 0:58

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