Maxwell House: Instant Maxwell House Coffee, 1950s

Year Published: 1950s

Creator: Maxwell House D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Giant coffee sale! 0:01 25 cents off to introduce the new giant economy size jar 0:03 of instant Maxwell House, 0:07 the newest and largest member 0:09 of the instant Maxwell House family. 0:11 It's the most convenient and economical way ever 0:13 to keep your family well supplied 0:15 with America's most delicious coffee. 0:17 So reach on the brand new jar with the stars on top. 0:19 Instant Maxwell House in the new giant economy size, 0:23 now at 25 cents off regular price. 0:26

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John W. Hartman Center for Sales Advertising & Marketing History

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