Maxwell House: Instant Maxwell House Coffee, 1950s

Year Published: 1950s

Creator: Maxwell House D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Now, there's a picture of contentment. 0:01 A good dinner, well-served. 0:04 It all adds up to satisfaction. 0:05 There's only one thing needed to make it perfect. 0:07 (short beep) 0:10 Ahh, need I say more? 0:11 There's coffee in store. 0:12 Rich, delicious, good to the last drop, 0:14 Instant Maxwell House. 0:16 The amazing coffee discovery. 0:18 You know, all across America, 0:20 you'll find it on millions of mealtime tables 0:22 because this is rich, real coffee 0:25 in a revolutionary new form. 0:27 Now, you can see it's not a powder, not a grind either, 0:29 but millions of tiny flavor buds of real coffee, 0:33 ready to burst instantly into that wonderful, 0:36 good to the last drop flavor, 0:39 the moment that you add hot water. 0:41 Mm-hmm, you're looking at the most delicious coffee 0:43 that ever went into a cup. 0:47 So, at breakfast, lunch or dinner, 0:49 for coffee that's good to the very last drop, 0:51 reach for the jar with the stars on top. 0:53 Instant Maxwell House, the amazing coffee discovery. 0:56

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