Maxwell House Coffee, 1950s

Genre: Commercial

Year Published: 1950s

Creator: Maxwell House D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Female Narrator The wounds of childhood sing 0:00 and how soon they are forgotten. 0:02 (indistinct), as I remember, were forgotten that very night. 0:05 The moment mama got out the popcorn and molasses 0:09 and we all made popcorn balls. 0:11 I remember many nights like this. 0:14 The family together in that little lighted room, 0:17 doing simple homey things. 0:19 What we did in that room may never have saved the world, 0:22 but many, many times it helped heal a human heart. 0:26 Male Narrator The family together after a family storm 0:31 and everything peaceful again. 0:34 And while the younguns enjoy popcorn, 0:37 the grownups have a mighty good idea too. 0:40 A pot of "good to the last drop" Maxwell House coffee. 0:42 Sorta relaxing, isn't it? 0:47 To see mama getting set to pour the family coffee. 0:48 And, of course, the thing the family expects most 0:52 when the cups are poured is flavor. 0:54 Yes, sir. With coffee, flavor's the thing. 0:57 And since that's true, here's something you should know 1:00 before you buy another pound of coffee. 1:04 That cup of Maxwell House tastes better 1:08 because Maxwell House buys more prime flavor coffees 1:10 than any other brand in the world. 1:14 What are prime flavor coffees? 1:17 Well, they're the choice, costlier coffees like these 1:19 that add real distinction and character to a blend. 1:23 Manizales coffees, for instance, add mellowness. 1:27 Then, for richness, there's Medellins 1:30 and for fine, full body, Bucaramangas. 1:32 And while many brands have just a pinch 1:36 of these prime flavor coffees, 1:39 Maxwell House is rich in them. 1:41 Maxwell House is made first and foremost 1:43 of prime flavor coffees. 1:47 So, it's not hard to understand, is it? 1:49 Why that cup of Maxwell House tastes far better? 1:51 You get more flavor out of it 1:55 because Maxwell House puts more flavor in. 1:57 Say, and folks everywhere know it. 2:00 More people buy and enjoy Maxwell House coffee 2:03 than any other brand at any price. 2:07 If your family isn't getting all the flavor they should 2:10 from the coffee you're using now, 2:13 start serving prime flavor Maxwell House coffee. 2:15 Fresh ground and vacuum-packed to keep it fresh. 2:20 Always good to the last drop. 2:24 (bell chimes) 2:27